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Conductor’s new mobile app helps businesses understand what customers are searching for

Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.”
The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of what we do is understand your customers and understand what people want. If you know what people want, you can use that to create better content, better marketing, better messaging.”
On mobile, that means taking existing Conductor data and making it easy to search and understand. Using the app, you can look up any term that you might want to use as the basis for your marketing — for example, Besmertnik demonstrated the app by searching for “online therapy,” bringing up a list of related terms that customers are searching for.
There are also filters around different stages of the customer journey (so you can see what people are looking for right before they make a purchase decision), and a feed of insights that help a company understand its data.
Besmertnik is hoping that it won’t just be marketers who use the Conductor app. Instead, he said, “Every single person in the company, before you change any content, you just check the voice of your customer in two minutes.”
And small changes can make a big difference. Conductor says that by using its tools, the AAA found that customers were searching for “discounts” instead of “savings,” so it replaced the word “savings” throughout its website and saw a 30 percent increase in traffic.
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有一種美麗叫寧靜


淡泊是一種美麗,寧靜也是一種美麗。擁有一顆寧靜的心,任世界物慾橫流,任人生風雨瀰漫。靜靜的守住生命裡的那一份淡然,那一份本真。閒看日昇月現,淡看雲起雲落。淡泊以明志,寧靜以致遠。佛說:人生如處荊棘叢中,心不動,則身不動,不動則不傷;如心動,則人妄動,則傷其身痛其骨,於是品嚐到世間諸般痛苦。唯有寧靜,可以讓心靈沉淨,讓生命坦然,讓人生多一分高貴,多一分自在,多一分飄逸,多一分雅緻,多一分莊嚴和善良。

寧靜是順其自然,寵辱兩忘。是甘於孤寂,超脫世外。是虛懷若谷,高風亮節。是雲淡風輕,遠離塵囂。寧靜者自知,也知他。靜靜的看透人生,看淡是非,看破世界,了解宇宙真相。那是一種洞穿了世事的淡,悟透了人生的真。那是一種自然而然的空少條件豁達與超然,明了與徹悟。紅塵看破了不過是浮沉,生命看破了不過是無常,愛情看破了不過是聚散。心靜一切都靜,寧靜者不憂,寧靜者簡單。看清了因果,看淡了名利,知道成敗得失不過是過眼煙雲,只有快樂才是真。

寧靜者不懼,看透了人生,看破了紅塵,能坦然面對死亡,能泰然面對苦難。知道一切事物都有因果,一切事物都有利弊。福兮禍所伏,禍兮福所依,只有活在當下,享受每一秒。寧靜者淡泊,能一切隨緣,知足常樂。寧靜者寬容,不會為眼前的得失煩惱,不會為未得到的東西勞心,不會為已擁有的東西勞神。所有的苦惱,不過是一葉障目不見泰山。所有的苦難,都會過去,所有的名利,也都會過去。人生何憂?人生何懼?

智者無憂,勇者無懼。寧靜致遠,其實是一種智慧,一種人生的超達。只有守住本初善良純淨的心,才能不受名利的誘惑,才能走得更遠。貪婪者,必定一無所有。急功近利者,必定功敗垂成。擁有一顆寧靜的心,看事物更客觀,看人生更透徹,看世界更接近於本質。清水無波,才能映照出皎潔的滿月。寧靜心,是杯中水,只有待渣滓濾浄,泥沙沉澱,一切才會明了。寧靜的心,是天邊月,只有待雲煙散盡,塵埃落定,一切才會無礙。寧靜的心,在任何情況下,都會鎮定自若、處變不驚。

寧靜的心靈,溫柔敦厚,不溫不火,飄逸而瀟灑。手上掌握真理,心底堅如磐石。不怒,不驚,不煩,不惱,不怨,不憎。寧靜的心靈,如一纖纖細竹,咬定青山不放鬆,任爾西北東南風。寧靜的心靈,如離弦的箭,意志堅定不移,向著目標進發。寧靜的心靈,空如虛空,日月高懸,群星閃耀。一切的誘惑,一切的Handmade accessories干擾,一切的雜念,通通見鬼去吧。狂風暴雨來了,笑臉相迎。滄海桑田變幻,一切都在意料之中。金錢的誘惑,視若糞土。名利的誘惑,視若塵埃。美女的誘惑,視若白骨。寧靜的心,有一尊佛,那就是善良純淨不染塵埃的自性。人生在世,我自不動心,哪能染塵埃。死,不懼。生,無憂。痛苦其奈我何哉。

寧靜的心,如清風朗月,清麗脫俗。如白雲出岫,從容恬淡。如止水無波,明澈無塵。寧靜的心,胸藏萬壑而不動聲色,懷有大海而不見波瀾。那是一種不與人比較的美麗,那是一種不患得患失純淨,不庸人自擾高雅。佛曰:你不自尋煩惱,沒有人能使你煩惱。寧靜的心,快樂幸福。一縷陽光,一輪明月,一絲清新的空氣,都是極樂。一聲問候,一個微笑,一句梵唱,都是感恩。慾望少了,人就乾淨。煩惱少了,人就智慧。人乾淨了,善念就多。心清靜了,是非就少。只管一心成就,只管一往直前,哪有障礙可言。做官的,濟天下。經商的,做慈善。學佛的,渡眾生。平民百姓,白首漁樵,怡然自樂。

擁有寧靜的心,擁有快樂人生。擁有寧靜的心,擁有人生智慧。寧靜的心,心如明鏡,塵世的一切,洞察分明。所謂,笑天下可笑之人,容天下難容之事,此心即是。所謂,宰相肚裡能撐船,百年人生談笑間,此心即是。擁有一顆寧靜的心,就擁有了自由,擁有了幸福,做自己內心的王者,讓生命活出精彩,讓人生一往無前。

不經歷波濤洶湧的動,不會悟透心如止水的靜。不經歷人生的Next Generation Firewall苦難和風雨,不會明了平平淡淡就是真的道理。寧靜,是極動後的極靜,繁複後的至簡;是行到水窮處,坐看雲起時的淡然和徹悟。

有一種美麗叫寧靜,那是淨土在心裡的梵唱。

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